Our Story

We started True Story because we wanted to do things differently. We saw how we had lost our way as a society, with a food culture that prioritized fast over good, quantity over quality, efficiency over sustainability.

We’re slowing down to raise and enjoy meat the way we were meant to. In doing so, we’re not only enjoying cleaner, more delicious and healthier foods—we’re improving the welfare of our land, our animals, our farmers and our families.

We’ve traveled around the farms of America’s heartland and throughout Europe to learn how to craft the cleanest meats without ever sacrificing taste.

Our small, passionate team of food lovers obsesses over every little detail. The perfect snap of a sausage when you take a bite. How the salt and spices mix with the juices from our just-roasted chicken. And we make our products using the same methods our fathers and grandfathers did. Meet the team.